Wednesday, January 23, 2013

Extend Your "Brand" With Social Media Marketing

It seems like everybody in today's world has "friends" on Facebook.  Many of us follow "tweets" on Twitter.  Professional folk are LinkedIn with one another.  People share their vacation videos with the world on YouTube.  You can find someone to buy Mom's old Pontiac through Craigslist, and most of that stuff in your attic can find a new owner using eBay.

Websites that connect people with other folk of similar interest are known collectively as "social media" sites.  Sharing user-generated content over the internet is not a brand-new idea.  Many of us started out with the old text-based AOL or Genie chat rooms back in the '80s.  Teenagers who used MySpace in the early 2000s are now young adults who not only have an appetite for consumer goods and services, but also make their purchasing decisions based on information shared with and delivered to them through social media outlets.

According to Nielsen's Social Media Report 2012, Internet users in the United States spent a collective 121 billion minutes on social media sites in July of 2012.  In July of 2011, that figure stood at 88 billion minutesfor a one-year increase in social media usage of 37 percent! 

Considering the marketing opportunity for your business, social media sites have unlimited potential to deliver your company's advertising message directly to the computer and smart phone screens of thousands of local users and potential customers.  The best part of this marketing strategy is in its cost: practically free!   Establishing your social media presence takes a little time and regular posting keeps your message moving.  Unlike newspaper, television, radio, and Yellow Pages, there is no cost for using the service or web site!

Give Brad Bradford a call if you would like more information or assistance in establishing a social media presence as part of your marketing strategy.  "Like" us on Facebook by clicking here!  Or, you can contact us through our web site,

Saturday, January 5, 2013

Here's One Reason Why I Recommend Dell Computers

Recently, one of my clients asked me to order a Dell Vostro 270 PC for them.  Dell, in their usually efficient manner, built the computer to the client's specifications and shipped it two days ahead of their originally promised ship date.  Sadly, the computer was DOA - Dead on Arrival at my office!  (Never before had I experienced that fate with a Dell!)  I worked with a support technician via telephone to determine that yes, in fact, the computer was a large, handsome, paperweight.  But, this is just where the real story begins . . .

Within 48 hours of my service call, Dell had another machine built and passed it along to Fed-Ex for overnight delivery on December 22nd, with no extra charge for the shipping upgrade!  Even with the complete application of Murphy's Law (a weekend, Christmas holiday, and a winter storm closing the Fed-Ex Memphis hub for two days) we were only "fashionably late" on the client delivery!

Dell goes the extra mile to support their product - just one of many reasons I specify and recommend their products for my valued clients!  Be sure to stop by our web site at or call Brad today!